Insights from F&B founders

We sat down with food & beverage founders to understand where the category is heading — and where the next wave of opportunity is hiding.

F&B is one of the most dynamic categories on the platform. Here's what operators building in it are seeing on the ground.

Distribution is the new product

Founders consistently told us that the hard part is no longer making a great product — it's getting it onto shelves and into carts profitably. The brands attracting strategic interest are the ones who cracked channel economics.

• Quick-commerce is reshaping how new brands scale
• Margins matter more than ever to strategic acquirers
• Authentic, regional positioning travels further than mass appeal

Why strategics are paying attention

Large FMCG players are actively scouting profitable, differentiated brands to fold into their portfolios — and they're willing to move for the right fit.