How to write a cue card that investors will read

Investors scan dozens of cue cards. Yours has a few seconds to earn the next conversation — here's how to make them count.

A great cue card is not a pitch deck compressed. It's a clear, honest signal that says: this is a real business, worth a real conversation.

Lead with the strongest true thing

Profitability, growth rate, marquee customers, category leadership — whatever is genuinely impressive should be the first thing a reader sees.

• Be specific with numbers; ranges are fine — vagueness reads as weakness
• Name the engagement you want so fit is obvious
• Cut the adjectives; let the metrics carry the weight

Honesty compounds

Every claim on your cue card gets tested in diligence. Cards that match reality move faster, because they build trust instead of spending it.