Terribly Tiny Tales x Collective Artists Network is a Done Deal
From side hustle to strategic acquisition — TTT joins Collective Artists Network.
Over the last seven years, Terribly Tiny Tales (TTT) has transformed from a side hustle into a full-fledged community, enabling short-format fiction writing for over 5 million users. This vibrant community generates content for brands, OTT platforms, advertisers and more. Founders Anuj and Anshuman have led TTT to organic growth and profitability, continually exploring new revenue streams like TTT Academy.
When Anuj discovered Done Deal, he registered with the intent of exploring potential strategic connections. Despite not actively seeking capital, TTT was open to strategic options that could facilitate further scaling.
Done Deal edge
TTT's anonymous profile on Done Deal was made accessible to over 500 strategic investors across various categories. The profile read: "We're India's largest storytelling community serving 5 million+ users. We tell stories with and for 300+ brands including Hershey's, Meesho, Amazon, HSBC and Unilever. Our learning vertical has trained 9,000+ creators."
This visibility led to multiple expressions of interest from strategic buyers — advertising networks, listed media companies and large consumer brands eager to acquire TTT for its active community. The founders were able to prioritize conversations based on strategic alignment, and could discreetly drop those that didn't fit while maintaining anonymity throughout.
The journey to acquisition
These curated conversations resulted in TTT receiving as many as four term sheets, giving the founders a significant advantage in negotiations. Among the interested parties, Collective Artists — one of India's largest creator companies — stood out. Diversifying from artist management into new streams, Collective Artists had been actively seeking strategic acquisitions on Done Deal.
TTT offered the perfect platform for Collective Artists, providing access to an engaged audience of 5 million users and extending their distribution to the brands they service. For TTT, Collective Artists' vision of pioneering all things culture resonated deeply — advancing the conversation from introduction to term sheet in just four meetings.
This partnership will enable TTT to leverage Collective's extensive resources and expertise, allowing us to amplify our reach and impact in the storytelling domain.
Done Deal: empowering strategic growth
At Done Deal, we provide startups with exposure to a diverse array of strategic investors, empowering founders to choose the path that best aligns with their vision. This approach often unlocks new strategic partnerships beyond their immediate network.
If you're a founder building a great business, or know someone who is, join the Done Deal Club and let the right opportunities discover you.